The IMPORTANCE OF GOOD DESIGN

logo-sketch

Innovative design to make you stand out from the crowd

One of the vital steps in building a successful brand for your business is the company/brand logo as this often forms the first impression of your company.

After spending quality time researching and choosing a business name, the logo will be the piece that carves out a memorable part of your business in the customers mind once they start associating your company with the logo. A unique logo is one of the main ways people remember your company. Great logo design is more than just displaying your name in an appealing font. It should link your website with your marketing materials. It should give those who see it a feeling for what your company does just by looking at it. It should give people a sense of trust to buy from your company.

Powerful logo design should be strong and balanced without clutter to distract from its message.

They say people form an opinion of a company within the first few seconds.

Guidelines for inspiring logo design and your branding.

It should be distinctive and easy to spot at a glance.
The visuals and imagery should be appropriate for your company.
It should work in harmony with your company name.
Your logo should always be created in an legible font.
And finally, the logo should look great in black and white as well as colour.

In short…

Simple | Memorable | Timeless | Versatile | Appropriate

These are the basics. During the logo design process, every single part of the process should be carefully thought about and experimented with. For example, the right choice of font that you choose can help customers form an opinion of the service they may receive at your company?

Colour should also be a major decision regarding your logo. There are many colour theories that prove that colour can seriously affect the viewers desire, trust and willingness to use a particular business.

Every logo should be unique in it’s own way to the company. At Magikspell to look deep into your business, searching for a creative solution that best describes your business at a glance. You can view some our logos here!